Elon Musk’s social media platform, X, has filed a lawsuit against left-leaning pressure group Media Matters for America, accusing it of manipulating data to harm the platform. X alleges that Media Matters intentionally created misleading images depicting advertisers’ posts on X next to antisemitic content, attempting to drive advertisers away and tarnish the platform’s reputation. Major companies, including Apple, Disney, IBM, and Comcast, suspended advertising on X following Media Matters’ analysis.
The lawsuit, filed in Texas, claims that Media Matters engaged in a malicious campaign to undermine X by crafting images that falsely portrayed advertiser posts next to Neo-Nazi and white-nationalist fringe content. X contends that the images were designed to mislead and cause reputational damage.
X specifically mentioned that ads for Comcast, Oracle, and IBM only appeared next to hateful content in Media Matters’ analysis, not in the typical X user experience. Linda Yaccarino, X’s CEO, asserted that no genuine X users saw ads next to such content.
In response to Media Matters’ allegations, the European Commission, Warner Bros. Discovery, Paramount, and Lionsgate withdrew ad spending from X. Elon Musk, the billionaire entrepreneur, vowed to file a “thermonuclear” lawsuit against Media Matters and those involved in the alleged attack on X. Media Matters President Angelo Carusone dismissed Musk’s legal threat, calling him a bully attempting to silence accurate reporting.
The European Commission and major entertainment companies have joined the list of advertisers distancing themselves from X following the controversy. Additionally, Texas Attorney General Ken Paxton announced an investigation into Media Matters for potential fraudulent activity related to its X allegations, labelling the liberal group a “radical anti-free speech organisation.”
On the same day, the White House revealed President Joe Biden’s participation in Threads, Meta’s platform competing with X, with accounts created for the president, first lady, vice president, and second gentleman.
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