April 24, 2024

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Spotify terminates its podcast agreement with Harry and Meghan.

The lucrative agreement that Spotify had with the Duke and Duchess of Sussex to produce podcasts has come to an end.

The streaming behemoth and Harry and Meghan’s company issued a joint statement announcing that they had “mutually agreed to part ways.”

For a second season, Spotify confirmed that Meghan’s podcast Archetypes, which had 12 episodes starting in August 2022, would not be renewed.

In late 2020, the contract’s estimated value was $25 million (£18 million).

After leaving their royal duties and moving to the US in 2020, the couple signed one of their largest commercial contracts, a deal for a podcast.

The prince stated when it was first revealed in late 2020 that it would “bring forward different perspectives and voices that perhaps you haven’t heard before.”

Meghan spoke about stereotypes against women in the documentary Archetypes with well-known people like Serena Williams and Mariah Carey.

In a joint statement, Spotify and Archewell Audio, the couple’s multimedia production company, expressed their pride in the series they created.

Archetypes took home the highest podcast honour at the People’s Choice Awards in Los Angeles in December.

According to a representative for Archewell, Meghan was “persistent in developing more content for the Archetypes community on another platform,” according to the Wall Street Journal.

When the deal with Spotify was first announced, it was touted as a partnership that would result in multiple series, but ultimately, only one did.

According to American media sources, the royal couple didn’t reach the productivity standard demanded by Spotify and wouldn’t be paid the whole amount of the deal. Meghan and Harry have sought to capitalise on their international fame in order to achieve financial independence after leaving the royal family.

Harry’s significant deal with Penguin Books, which has already published his book Spare, and a multi-million dollar content arrangement with Netflix are two examples of this. After investing heavily in the medium for a while, Spotify said last week that it was slashing 200 people in its podcast section as part of a “strategic realignment” and that it was doing so.