July 23, 2024

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Premier League Secures Record £6.7bn TV Deal with Sky and TNT

The Premier League has inked a historic £6.7 billion domestic television agreement with Sky and TNT, allowing them to broadcast up to 270 live games per season. This four-year deal, effective from the 2025–26 season, marks the “largest sports media rights deal ever concluded in the UK,” according to the top-flight league.

Maintaining the Saturday 3 p.m. blackout, the new arrangement introduces televised coverage for every 2 p.m. Sunday kick-off. The BBC will continue to showcase highlights on Match of the Day, including MOTD2 and Football Focus, along with additional digital rights for online platforms.

Sky secures the lion’s share with four out of five packages, committing to airing a minimum of 215 matches annually. This coverage includes Saturday 5.30pm kick-offs, Sunday 2pm and 4.30pm kick-offs, evening games on Mondays and Fridays, and three midweek rounds. TNT, on the other hand, will broadcast a minimum of 52 matches each season, featuring all 12.30 p.m. kick-offs on Saturdays and two midweek match rounds.

While Amazon, currently showing 20 matches per season, did not secure rights in the new agreement, the Premier League hails this deal as a 4% rise in live rights value compared to the previous one. This marks the first tender process for the league’s rights since 2018, and the new agreement, a year longer than the current one, aims to provide financial stability for clubs until at least 2029.

Richard Masters, Premier League chief executive, underscores the outcome’s affirmation of the league’s strength and competitiveness. Barbara Slater, Director of BBC Sport, expresses delight in the extended deal, ensuring continued coverage and storytelling for football fans across the UK.

Sky, anticipating an upswing in engagement and entertainment, will showcase up to 100 more matches each season. Dana Strong, Sky’s chief executive, expresses pride in the longstanding collaboration with the Premier League and looks forward to delivering innovation and entertainment throughout the decade.