Swagat Singh: Pioneering the AI in Marketing & Improving Work Productivity 

Swagat Singh is a distinguished marketing professional with over 17 years of experience in various leadership roles within the software product and IT service industry. Currently, he serves as the Senior Director of Demand Generation at Innovapptive, a leading provider of Connected Worker solutions for asset-intensive industries. In this role, Swagat leverages his extensive background in B2B SaaS marketing and Account-based Marketing to drive sales pipelines, influence high-value deals, and contribute significantly to revenue growth.

Throughout his career, Swagat has demonstrated expertise across multiple facets of marketing, including product marketing, digital marketing, account-based marketing, and strategic and content marketing. 

Swagat’s ability to deliver exceptional results has earned him numerous accolades, including being named one of the TOP 100 Martech Leaders in Asia in 2019, one of the Top 100 CMOs in India in 2020, and the Top Marketing Leader in the Middle East and Africa region in 2023. These recognitions are a testament to his leadership, communication skills, analytical prowess, and problem-solving capabilities. Swagat’s strategic vision and hands-on approach have consistently enabled him to create and execute integrated marketing programs that drive value for customers and stakeholders alike. At Innovapptive, Swagat plays a pivotal role in shaping the company’s marketing strategy.

Swagat’s passion for marketing extends beyond his professional achievements. He is a dedicated mentor and volunteer, offering his expertise to start-ups and non-profit organizations while an angel investor for a few SaaS startups on Edu tech and Mar tech startups. Through these endeavours, he provides guidance and support to emerging entrepreneurs and organizations, helping them navigate the complexities of marketing and achieve their revenue goals.

In addition to his technical skills and industry knowledge, Swagat is known for his leadership and ability to inspire and motivate teams. He fosters a collaborative work environment where creativity and innovation thrive. His inclusive leadership style ensures that every team member feels valued and empowered to contribute their best work.

Swagat’s journey in the marketing field began over 15 years ago, and his career trajectory has been marked by continuous growth and success. He has held key marketing positions at several multinational IT companies, where he has consistently delivered exceptional results. As one of the inspirations for the younger generation his work towards society makes him the deserving recipient of 40 under 40 India 2024 Leaders. His ability to adapt to changing market dynamics and leverage emerging technologies has been instrumental in driving the success of the organizations he has been a part of.