April 24, 2024

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Masumi Mewawalla: Redefining Fashion With 3D Embroidery

In the world of fashion, creativity knows no bounds. It’s an industry where dreams come to life, and expressions find a canvas through fabric and design. In this artistically extraordinary domain, Masumi Mewawalla stands amongst designers who have found a way to be unique in their style. Her remarkable journey from a child actress to a multi-faceted entrepreneur has not only left people stunned in the fashion industry but also inspired talent across various sectors.

Masumi Mewawalla embarked on her career at a tender age, gracing popular TV shows like “Kyunki Saas Bhi Kabhi Bahu Thi,” “Kutumb,” and “Kusum,” among others. Her early success in the entertainment industry showcased her talent and charisma, setting the stage for a journey that would traverse multiple lines of work. Transitioning from acting, Masumi ventured into the world of dance choreography, demonstrating her versatility and passion for the arts. However, it was her foray into the catering industry that gave birth to her entrepreneurial spirit. These diverse experiences didn’t just showcase her adaptability but also laid the foundation for what later became an extraordinary body of work.

The curiosity towards fashion and entrepreneurship in Masumi ignited the creation of Pink Peacock Couture, a brand specializing in bridal and couture attire. Pink Peacock Couture embodies her love for creativity and her dedication to fashion. The name itself holds significance, with ‘Pink’ signifying her favorite color, ‘Peacock’ representing royalty and purity, associated with Lord Krishna. Starting with a humble home-based manufacturing setup and limited resources, Pink Peacock Couture has evolved into a brand that people look out for today. It boasts a team of about 120 talented individuals, delivering awe-inspiring fashion experiences to clients worldwide.

Masumi’s journey aligns perfectly with the brand’s mission to make fashion more accessible while preserving Indian roots and embracing modernity. It offers a range of modern bridal couture, including gowns, lehengas, sherwanis, and Indo-western wear like dhoti sets, Indian suits, kurtas, and gowns. At the heart of her designs is a commitment to exceptional craftsmanship, with a unique twist of rose gold and 3D embroidery, setting them apart from the rest. Her brand is built on the core purpose of empowerment, inclusivity, innovation, and quality craftsmanship. She aims to encourage individuals to express their unique style and confidence through fashion, celebrating diversity and ensuring representation for all. Innovation is at the forefront of her designs, pushing boundaries to offer fresh and inspiring fashion choices.

Masumi has been recognized with several prestigious awards and achievements for her exceptional work in the field, including the Indian Affairs Most Promising Designer 2021. Furthermore, she has had the distinction of being the youngest designer to represent India in international fashion weeks, such as Dubai Fashion Week and India International Jewelry Fashion Week. As she continues to write her success story, she has set her eyes on institutionalizing her brands and expanding their presence with multi-city pop-ups and flagship stores.