Prerna Daga: A Visionary Leader Shaping Luxury Marketing with Style, Strategy and Authentic Story-Telling

Prerna Daga, an alumna of Calcutta University and the Indian Institute of Management, Kolkata, is a recognized leader in the hospitality industry. She currently serves as the Multi-Property Director of Marketing & Communications for two iconic properties – The Westin Gurgaon, New Delhi, and The Westin Sohna Resort and Spa, both part of the prestigious Marriott International group.

With almost two decades of diverse experience in marketing, communications, and PR within the luxury segment, Prerna has built an impressive career trajectory. Her journey across diverse industries—including hospitality, cinemas, sports, luxury lifestyle, and real estate—has been both exciting and progressive. Working with renowned brands like The Westin Gurgaon, New Delhi, The Westin Sohna Resort and Spa, PVR Cinemas Luxury Collection, JW Marriott Aerocity New Delhi, Hyatt Regency Mumbai, Yonex Sunrise India, and Avani Group, among others, has honed her expertise across media channels, empowering her to develop and manage brands with precision and creativity. Over the years, she has refined her expertise by collaborating with marquee brands, discovering that the common thread across these industries lies in the impact of a compelling narrative.

Prerna is known for her ability to develop comprehensive marketing strategies that blend traditional and digital mediums, ensuring that each initiative is tailored to meet the needs of a discerning clientele. Through her strategic leadership, she has enhanced the market presence and brand value of every organization she’s been part of. From spearheading digital campaigns to orchestrating prestigious events and strategic partnerships, Prerna’s leadership has positioned both hotels as premier destinations for luxury and wellness experiences in India.

Her contributions have garnered significant recognition. She was ranked 4th across India, Southeast Asia, and the UAE at the prestigious Hoteliers’ Web Power 25 Marketing & PR Awards 2022 and was honored with the Indian Women Achievers of the Year 2024 award by Mumbai Uncensored.

Outside of work, Prerna curates experiences in other aspects of life. A connoisseur of style, she enjoys designing chic spaces, experimenting in the kitchen, and indulging her passions for design and culinary adventures. Whether it’s whipping up a gourmet dish or engaging in thought-provoking conversations, she infuses creativity and flair into everything she does.

To stay inspired, she explores a range of interests, from fitness to films, books, and fine arts, keeping her mind and spirit invigorated. She firmly believes that often, her best ideas come from life’s simple pleasures, embraced with boldness and plenty of style. For Prerna, life-like marketing—is about the perfect balance of creativity, wit, and a touch of moxie.

She lets her work speak for itself, leading with vision and authenticity. For her, it’s never just about the accolades or the titles; it’s about the relationships she’s built, the creativity she’s unleashed, and the impact she’s made along the way. Prerna believes the best way to handle any obstacle is to rise above it with style, strategy, and a little sass. She believes in staying curious, staying bold, and never losing sight of the bigger picture. After all, it’s not just about reaching the destination; it’s about owning the journey. So, if there’s anything else to add, it’s this: “the journey is far from over, and she’s excited for what’s yet to come.”Her dedication & accomplishments towards society as a whole which get her accolades as a recipient of 40 Under 40 Industry Leaders: 2024.