Payal Patel: A Visionary Leader in Outdoor Advertising

Recognized as one of the “40 Under 40 Industry Leaders” by World Brand Affairs and Honored with the title of Best Outdoor Media at the Maharashtra Excellence Awards 2023, Payal Patel has made significant strides in the advertising sector as the Co-Founder of Devangi Outdoor Advertising. She has also been recognised as most iconic women Entrepreneur in Outdoor Advertising segment from Mumbai. With over 15 years of experience and a strong educational background, she has revolutionized outdoor advertising in India.

After earning her double post-graduate degrees—a BMS from Mithibai College, an MBA from MET College, and an M.Com from NL Dalmia College—Payal entered the advertising world in 2012, embarking on a journey with her husband, Kalpesh Patel. They launched Devangi Outdoor Advertising in a modest 200 sq. ft. office in Mumbai, focusing initially on small billboards. Today, they have scaled their operations to a sprawling 1200 sq. ft. office, managing over 400 hoardings and multiple Digital Out-Of-Home (DOOH) media formats.

Devangi Outdoor Advertising stands out for its innovative approach, successfully merging technology with creative design. Their mission emphasizes goal orientation, teamwork, and a commitment to exploring new market opportunities. This forward-thinking mentality has allowed them to identify and capitalize on gaps in the advertising landscape, ensuring a robust growth trajectory.

Payal’s journey is driven by her keen insight and creativity. She recognized a significant demand for billboard space in various parts of Mumbai where none existed. This realization motivated her to bridge the gap and unlock potential advertising markets, leading to the establishment of a company that has rapidly grown in prominence.

The company specializes in a wide array of outdoor media solutions, including billboards, hoardings, train media, bus shelters, and pole kiosks. What differentiates Devangi is its strategic placement of billboards in A+ locations, a dedicated 24/7 client servicing team, and an efficient fabrication process that prioritizes quality and design appeal.

Payal’s efforts have garnered numerous accolades. Notably, Devangi installed India’s largest digital billboard, measuring an impressive 60ft x 40ft, and launched Lonavla’s biggest billboard at 200ft x 15ft for a real estate client. The company also received the ‘Best Media Format Innovation’ award at the 2024 Outdoor Advertising Convention, highlighting its impact on the industry.

Looking ahead, Payal envisions a future where Devangi leads the market by transforming static hoardings into digital formats. This strategy aligns with her goal of making Devangi Outdoor Advertising the top outdoor media company in India. With a focus on innovation and client relationships, Payal Patel is set to redefine the landscape of outdoor advertising for years to come.