FitMod, India’s new size-inclusive Athleisure wear

Celebrating body positivity and promoting an active lifestyle, FitMod forays into size-inclusive athleisure wear.

Athleisure is the new drift, bridging the gap between fashion and fitness, this cool new clothing trend is here to say. People are looking at outfits that can elevate their style yet offer a comfort quotient. FitMod promotes this idea with a combination of high-quality athletic staples with breathable, versatile leisurewear for the ultimate blend of ease and panache.

Prolonged work hours and a hybrid model of working have pushed people to opt for a  relaxed and casual wardrobe. Crafted to promote physical wellbeing, the Fitmod range of clothing is all about easy transition from workout mode to off-the- mat look. The apparel fabricated from Kooltex fabric to give ace support and comfort; with its four-way stretchability, sweat-absorbent fabric and snug fit, the garments are highly functional. The brand has products with a wide variety of versatile co-ords with customized fit and plus-sized offerings as well. 

Behind this burgeoning fashion label stands Mr. Deep Agarwal, the founder of FitMod, who has an experience of 10 years in the industry. Manufacturing efficient, chic, performance-driven apparel that can inspire you to get moving; be it your everyday coffee run or the next workout session. Mr. Agarwal also states that “FitMod athleisure fits in just right, it is more than just clothing, it is an expression of your lifestyle. Athleisure wear is no more a niche, it has become a mega-culture of its own for the versatility it offers. Our range of clothing has been designed for an always-on-the-go régime — that can be worn just as easily to luncheons as to a Zumba session.”

FitMod though new on the block, with its products has imbibed a decade of expertise from Mr. Agarwal.  Designed to fit perfectly on any body type, this fashion-forward brand has a lot to offer starting from sports bras to polo t-shirts and bottom wears like cycling shorts to capris and lounge pants. With the combination of pragmatism and a true sense of elegance, FitMod designs athleisure wear like front zip style bras or layered shorts that can quickly be turned into an effortlessly chic look just by adding a few things from the closet. Synonymic with easy glamour, timelessness, and fashionable lifestyle, the FitMod collection also offer styles in a wide array of colours.

With a goal to continue expanding the global reach of our brand, FitMod is exclusively available on online platforms such as Instagram, Flipkart, Amazon, and www.fitmod.in It is also intended to take the Direct to Consumer route and make the brand a household name with an investment of around USD 1-2 Million at the end of fiscal 2022.