Batgirl: Warner Discovery to ‘protect DC brands’ as part of new strategy

To duplicate the success of competitor Marvel, Warner Bros. executives have announced a restructure of the company that would concentrate on DC superhero movies.

This week, the studio decided against releasing the upcoming Batgirl movie.

At the entertainment and film company’s Q2 financial release on Thursday, a new 10-year strategy was unveiled.

David Zaslav, the chief executive, stated that the company would “defend the DC brand” by emphasizing the “quality” of upcoming blockbuster movies.

The newly amalgamated Warner Discovery is led by Zaslav, who stated that the company’s primary goals are to “expand the DC brand” and “to grow the DC characters.”

He cited some of the most well-known figures from the company: “You look at Batman, Superman, Wonder Woman, and Aquaman – these are brands that are known everywhere in the world.”

His remarks follow Kevin Feige, the president of Marvel, who recently spoke at Comic Con in San Diego and revealed plans for the MCU’s future up to 2026.

He stated that MCU’s Phases Five and Six will see the comeback of well-known superheroes.

According to Zaslav, “[DC’s concept] is quite comparable to the framework Alan Horn, Bob Iger, and Kevin Feige very successfully put together at Disney.

This week, the Batgirl directors expressed their disappointment that Warner Bros decided not to distribute their movie, which was slated to star Hollywood A-listers Leslie Grace, JK Simmons, Michael Keaton, and Brendan Fraser.

The Glasgow-based production has already cost an estimated $70 million (£57.6 million).

The sequels to Jason Momoa’s Aquaman and Shazam!, as well as Black Adam and The Flash, are among the upcoming DC movies.

Zaslav remarked: “The Flash, Black Adam, and Shazam 2 have all been viewed, and we are quite enthusiastic about them.” They are great, in our opinion, but we believe they can be even better. “

Despite continuous difficulties involving its protagonist, Ezra Miller, who previously played the role in 2018’s Justice League and the 2021 Zack Snyder cut, The Flash is still scheduled for release in June 2023.

Two separate arrests for second-degree assault and disorderly behaviour at a karaoke bar have been made against Miller in Hawaii.