Ashish Sethi: Redefining IP Marketing, Event Strategy & Monetization

In the ever-evolving world of marketing, intellectual properties (IPs), and large-scale events, Ashish stands as a visionary force. With over 17 years of rich experience, he has not only shaped some of India’s most prestigious events but has also redefined audience engagement and brand partnerships with his strategic foresight and creative ingenuity.

Currently serving as the Head of Marketing, Events & IPs, Alliances & Partnerships at Condé Nast, Ashish brings an unparalleled blend of innovation, business acumen, and revenue-driven strategy to the table. He spearheads editorial intellectual properties and co-branded events across Vogue, GQ, Architectural Digest, and Condé Nast Traveller, curating experiences that seamlessly merge culture, commerce, and content.

His impact goes far beyond just orchestrating events—he builds ecosystems. His expertise spans IP product lifecycle management, strategic alliances, digital content strategy, and large-scale event execution, making him a key driver of growth for both brands and audiences. His ability to merge creativity with financial prudence has been instrumental in maximizing revenue and scaling businesses sustainably.

A Legacy of Transforming Events & Brands

Ashish’s professional journey is punctuated with industry-defining milestones.
At Viacom18, he played a pivotal role in shaping Vh1 Supersonic, a festival that saw over 50,000 attendees and 100+ global artists, setting new benchmarks in India’s live entertainment space.

His tenure at Radio Mirchi further strengthened his ability to craft experiential properties that resonate deeply with audiences.

Beyond his expertise in events, Ashish is a strategic thinker and a forward-looking leader.

His deep understanding of market trends, digital transformation, and consumer behavior allows him to anticipate shifts and innovate ahead of the curve. His skill set encompasses P&L management, stakeholder collaborations, media buying, and vendor management, enabling him to build scalable, high-impact business models that drive long-term success.

The Road Ahead: A Visionary’s Journey

Ashish’s passion for expanding intellectual properties, deepening brand partnerships, and pushing creative boundaries continues to fuel his journey. With a strong academic foundation, including certifications from Northwestern University and MICA’s Leadership Program, he remains committed to learning, evolving, and setting new benchmarks in the industry.

As he paves the way for the future of marketing and events, his unwavering commitment to excellence, innovation, and impact ensures that his work will leave an indelible mark on the industry for years to come.