Kunik Bharti: The Architect Behind India’s Most Immersive Brand Experiences

Some of the most memorable brand moments are not created through advertisements, they are created through experiences. The excitement of a product launch, the energy of a live activation, or the spectacle of a groundbreaking visual display often leaves a deeper impression than any marketing campaign. Behind many such experiences at vivo India stands Kunik Bharti, a marketing professional who has spent over 16 years redefining how brands connect with consumers.

Currently serving as Senior Manager, Experiential Marketing at vivo India, Kunik has established himself as one of the leading voices in India’s evolving experiential marketing landscape. His journey began with Showtime Events in 2010 and later expanded through professional assignments in the United Kingdom, where he gained valuable international exposure. Equipped with an MBA in Marketing from the University of Wales and an MA in Events & Exhibition Management from Birmingham City University, he returned with a vision that extended beyond conventional event management, the one centered on creating meaningful consumer experiences.

At a time when experiential marketing was still emerging in India, Kunik recognized its potential to transform brand perception. He believed that consumers do not simply remember products; they remember how brands make them feel. This philosophy has remained the foundation of his work and has played a pivotal role in shaping vivo India’s experiential marketing strategy over the last eight years.

Under his leadership, vivo has delivered some of the country’s most impactful brand activations. From orchestrating large-scale consumer engagement initiatives around the Indian Premier League (IPL) and Pro Kabaddi League (PKL) to creating immersive platforms that bring technology and creativity together, his work has consistently set new benchmarks for the industry.

Among his most notable contributions are flagship brand properties such as Canvas of Creativity, vivo Creators’ Studio, vivo Tech Day, and vivo Imagine Labs. These initiatives have gone beyond traditional promotional campaigns, creating engaging ecosystems where innovation, storytelling, and consumer interaction converge. Through these platforms, vivo has strengthened its reputation as a forward-thinking technology brand while building deeper relationships with audiences.

Kunik’s commitment to innovation is reflected in several industry first achievements. He led the execution of India’s first 3D anamorphic pop up activation store, introducing an entirely new visual experience for consumers. He also spearheaded an industry first drone show for a vivo smartphone launch, transforming a product unveiling into a landmark spectacle that generated significant attention and engagement. His adoption of hybrid event formats, virtual production technologies, and advanced 3D content creation further demonstrates his ability to stay ahead of industry trends.

His impact extends beyond campaigns and activations. Recognized for his leadership, creativity, and contribution to the marketing ecosystem, Kunik was honored among the 40 Under 40 India Leaders 2026, a recognition that reflects both his professional achievements and his influence on the future of experiential marketing.

Through a career built on innovation, strategic vision, and flawless execution, Kunik Bharti continues to push the boundaries of brand engagement. As experiential marketing becomes increasingly central to modern business strategy, his work serves as a powerful example of how memorable experiences can create lasting brand value and meaningful consumer connections.