Manika Malik: Redefining Leadership with Vision and Purpose

Manika Malik stands as a beacon of transformative leadership and innovation, seamlessly blending the discipline of marketing with the dynamic expertise of a corporate trailblazer. Her journey from client servicing to Vice President is a story of grit, vision, and unyielding determination. 

Recognized among the “40 Under 40 India Leaders of 2025,” Manika’s exceptional contributions have redefined the benchmarks of success. From breaking barriers in marketing communications to driving groundbreaking initiatives in corporate leadership, her remarkable story is one of resilience and relentless pursuit of excellence. 

The Foundation of a Revolutionary Leader 

Manika Malik’s career began in client servicing and business development, where she managed customer relationships and collaborated with corporate leaders for communication solutions. Her tenure in marketing sharpened her ability to foster meaningful connections and develop strategic partnerships, traits that became instrumental in her transition to the corporate world. 

Her entry into corporate was transformative. Excelling in leadership roles across marketing, advertising, and business development, Manika revolutionized marketing operations, particularly in media buying, where she laid the groundwork for fostering healthy client relationships. She has worked with some of the biggest names in the industry, including Samsung, Snapdeal, Nissan, Swiggy, Tata Motors Commercial Vehicle, Wonder Cement, Tinder, and Bumble, ensuring innovative, data-driven, and result-oriented campaigns that captivate audiences and drive measurable business outcomes. 

A Visionary Force in Marketing and Advertising 

Currently serving as the Vice President at Tribes Communication, Manika has been a driving force in amplifying market presence, spearheading innovative campaigns, and delivering substantial revenue growth. She has successfully integrated AI-driven marketing strategies, such as the Swiggy IM campaign during the 2023 World Cup. She is consistently working on momentum marketing projects like InstaModak, TinderxShubhmanGill, and InstaMaut. 

Her expertise extends beyond traditional marketing, incorporating sustainable and ethical practices into her strategies. Her ability to align creative excellence with analytical precision makes her a formidable leader in the media and advertising industry. 

Championing Social Impact and Advocacy 

Beyond her professional achievements, Manika is deeply committed to social causes, particularly sustainability and gender equality. As a key part of Tribes Communication, she has played an instrumental role in integrating eco-friendly practices into campaigns, ensuring responsible brand messaging, and supporting community-driven projects. 

An ardent advocate for workplace safety and gender equality, Manika ensures the implementation of the Prevention of Sexual Harassment (POSH) Act within her organization. Through awareness programs and inclusive policies, she fosters a safe, respectful, and empowering work environment that champions women’s leadership and professional growth. 

A Legacy of Inspiration and Impact 

Manika’s influence extends far beyond her corporate achievements. Recognized with esteemed honors, including multiple Star Performer and Chairman’s Awards, she has been celebrated for driving innovation and empowerment in marketing and brand communication. Her inclusion among the 40 Under 40 India Leaders of 2025 underscores her profound impact on the industry and society. 

She envisions a future where Indian hawkers operate in clean, organized environments while providing brand advertising opportunities. With her expertise in Out-of-Home (OOH) marketing, she aims to develop a similar system that balances economic empowerment and urban hygiene. 

Inspiring the Leaders of Tomorrow 

Her story is a powerful reminder that, as Steve Jobs once said, “The only way to do great work is to love what you do.” She has carved an exceptional path through passion, dedication, and strategic thinking, demonstrating that innovation and perseverance can lead to remarkable success. 

As a trailblazer in leadership and innovation, Manika inspires countless individuals to dream bigger and achieve greater. Her recognition as one of the 40 Under 40 Leaders in India celebrates a life devoted to breaking boundaries, uplifting others, and creating a legacy of purpose-driven impact. 

Manika doesn’t just lead—she redefines what leadership stands for, leaving an indelible mark on organizational culture, inspiring communities, and shaping a more empowered and innovative future.